Wow what a surprise!!! We were selected as one of the finalist for the Tourism Alberta Alto Award. This particular award recognises "Creative Marketing that encourages travel in Alberta" The category we were selected as finalist for was "Marketing Excellence with a budget of under $5000" This was for our Asparagus festival. A lot of our advertising was hand delivered promotional cards, meaning our total cost for the event was $1100. We hosted over 1500 people on our farm to see our operation first hand.There were three finalists in the under $5000 category, with the others being the Ukrainian Cultural Heritage Village from Edmonton and Radar DDB for Banff Lake Louise Tourism.
Although we didn't win, just to be recognized with other such prestigious tourism groups was such an honor. After all we just wanted to invite our friends to the farm to see how we do things, not to be a tourism destination.
No comments:
Post a Comment